Why does 3Bears use AI?

We use AI selectively where it helps us showcase our products and ideas in faster and more diverse ways – for example, by creating backgrounds, scenes or additional elements in an image. The vast majority of our recipe, product and people images are still created through traditional photoshoots – AI simply complements this process where it makes sense. This gives us more time for what really matters: great recipes, honest communication and spending time with our community.

Are your product images changed using AI?

Sometimes, yes. Our Overnight Oats, Porridges & Co. are always photographed traditionally first. AI may then be used for certain elements – for example, to add an extra topping or a new background. The real product always forms the basis of the image. AI does not change the actual characteristics of the product.

Does AI replace your photoshoots or your team?

No. Our employees and their creativity remain at the heart of what we do. The vast majority of our recipe, product and people images are created during real photoshoots with our team. We only use AI occasionally for individual images when it makes sense. For us, AI is a tool that helps us save time – not a replacement for the people behind 3Bears.

How do you make sure AI content fits 3Bears?

We review every image before it goes online. Whether created with or without AI support, it needs to fit our brand, show the product correctly and never make claims that aren't true. If an image doesn't pass this check, we don't publish it.

Do you label AI-assisted content?

Yes. New images that have been created with the help of AI are clearly marked with an “AI” label in the image – so you always know what you're looking at.